This course covers:
- How to communicate your brand objectives and messaging in well-crafted emails;
- The importance of building a quality list, over one driven by quantity;
- Effective strategies for building your list with qualified leads;
- How to write persuasive emails that are on-brand and appealing to your audience.
After completion, you will have a tactical plan for how to grow your email marketing list, as well as a grasp of what your core messaging and objective is with this type of correspondence.